With the economy on the downside, and people
tightening their purse strings, making sure your marketing is effective
becomes even more important. If you want your marketing to get results
(i.e., leads, sales, new clients, etc.) you have to think it through and
plan it out by marketing on a consistent basis.
1. Your Target Market
Focus on
the people who most want what you sell, and have the ability
to buy.
2. What They Care About
Create headlines that grab their attention, an ad that makes your
consumer want to know more, and offers they can't refuse.
3. Your USP
Make it clear that your unique selling
proposition is what makes your
business, products, services or results different from the
competition.
4. The Benefits
Focus on
marketing the features of your product/service in terms
your consumers can understand.
5. The Purpose of the
Piece
Be sure to include a clear and precise
explanation of step by step "call
to action" telling your consumers exactly what to do
next.
6. What Happens Next
Know and
understand your next step in the sales cycle to
to keep consumers moving towards the path of buying.
7. How to Get Your Message Read- and Responded to
Make
sure what you are offering is open and clear to your consumer
SSpend time focusing on these 7 things and incorporating into all the
marketing you do. If you do it right, and you have something of value to
sell, your marketing is sure to start drawing new customers
Article By: Stacy Karacostas
Provided By: Michael Quigley, CEO of
Sign-Age and member of C12br>
